Although using expired domains comes at a low cost and brings many advantages to the table, there are still things you need to take into consideration before deciding on getting an expired domain for your hosting website. One of the important factors is the domain search availability and the generation name domain.
There are many obstacles when you decide on buying an expired domain which I will further analyze in this article, so if you came in search for hosting tips and finding out the pros and cons of expired domains, stay a bit longer.
The cost-benefit of expired domains
The main disadvantage that comes with getting an expired domain is deciding on the budget you will spend on a domain. Ideally, at the end of the process, you would have spent a decent amount of money for a domain with a decent amount of traffic, which you can leverage for your own use.
On one hand, if you want to get a really good, premium domain, you have to pay good money for it. Premium names of expired domains can get up to $50.000, making the decision on whether to get a cheap domain or pay this type of money for an expired one even harder.
On the other hand, the cheaper the domain, the fewer benefits it comes with. Cheap domains have lesser page authority and domain authority of the hosting website, making its rank on search engines less desirable than others.
Getting benefits of expired domains is a bit complicated and requires a good technical knowledge of hosting and website developing.
Knowing how to implement a 301 redirect from the old to the new domain or microsite filtering will require doing some work on them for which you will need to educate yourself and learn how to do it, or pay (again) a lot of money for someone to do it for you.
There are several ways of leveraging value from expired domains, but they all come with some flaws. Many consider the 301 redirect and microsite filtering hugely beneficial, but I still think they require more than what you get and this is why
While a 301 redirect will, in fact, get you increased traffic and it’s easy to set up, the links won’t probably pass much value other than the traffic. Additionally, you miss out on the value from the miss-match between branded anchor text and your site as well as running the risk of penalties from the old domain.
This is the best option if you’re putting as little time, money, and effort into domain buying as possible. Otherwise, if you have more to invest, or you paid for a more expensive domain, there are better options.
Microsite Filtering includes creating a quasi-hosting website to be on the expired domain you purchase. Without having much content, blog or links, it won’t take much of your time, but it also won’t bring you many positives. It requires to invest money as a normal hosting website, but you can’t promote it much since you can be penalized for setting up a link pyramid, link farm or similar link schemes. You also don’t get link or traffic value to your main site directly because it has to pass through the microsite filter. If the microsite isn’t very good at sending traffic along, you aren’t getting anything out of it.
As you can probably tell already, the main issue with getting an expired domain is money. You have to decide for yourself how much money you are willing to pay for different types of hosting services and expired domains and how much benefit you would like to have from those.
After all, the whole market functions by the words “Everything comes at a price”.
— TalkersCode (@TalkersCode) 15 de julio de 2017